Over the past decade, Public Democracy has developed a database of over 110 million Americans whom we have engaged through email, social media, and digital ads on a myriad of outreach campaigns. The database reflects the trillions of data points, with billions of behavioral tags drawn from our highest value engagements.
Our underlying assumption in building the database and the different engagement tools attached to it is that the best way to connect with people is by understanding their values and how they view themselves in the world. Over the past decade, we have worked to refine opportunities for engagement and improve our understanding of how people connect and can be motivated to engage through shared values.
Most fundamentally, we designed our database as a way to harness the inherent value in each of the moments of engagement, when our users trusted our offering and believed enough in them selves to act. Thus, our database serves as repository of intent, hope, and communal engagement by tens of millions of individuals over many years.
This has created a valuable asset and great responsibility to see it used correctly.
The data that has informed our deeper understanding of human engagement will now serve as the asset behind our ICO, and ultimately as the foundational asset in the Umatr ecosystem. And because we did not build this alone, we will launch Umatr to include a trust that holds ownership shares in our database for all individuals we've engaged over the past decade. We believe they deserve a share in the value that they helped create, and Umatr will provide a way to both return and grow that value.