We Understand Data Differently
We Built & Collected Our Data Differently, Too
Our data is the fruit of over a decade of work with amazing organizations, individuals, and corporations seeking to empower, connect, and give voice to Americans working together in pursuit of the common good. Instead of trying to get our audience’s attention so they’d do what we want, we always sought to understand what our audience valued and to shape each campaign to meet their hopes and needs.
When data is built measuring engagement, rather than just attention; when it reflects people’s hopes and belief in what is possible together, rather than just what they’ll react to or accept; when it tracks where they believe they can make a difference, rather than just what they are willing to buy … when data does these things, it provides much deeper insights into what people truly value. And with that insight comes the potential to do incredible things.