Vertical Focus: Preventative Intervention for Insurance Companies
Public Democracy helps insurance companies get their insured members treatment at the right time, with a goal of disrupting their path to addiction and dependency, which saves lives while minimizing costly future insurance claim related expenses.
Unlike most in the digital marketing industry who see ads and online data as a way to get people to do or buy what we want, we see digital advertising and personalized data as a means of understanding our audiences and shaping our offerings to meet their needs.
Over the past decade, Public Democracy has developed a proprietary psychometric database of over 100 million Americans with insights into the core values that motivate people to engage in the real world and join together in common purpose. In recent years, we have applied this data and our decade-plus experience as a top communications firm to build best-in-class behavioral models and empathy-driven machine learning systems — all in support of our mission as a Certified B-Corp “to align what is right with what works … and ensure technology is used to empower people.”
The Public Democracy platform can segment out at-risk populations by insurance provider, while still maintaining a behavioral-based engagement strategy (rather than one dependent on PII). This allows us to work with insurance companies to save lives and millions of dollars annually by helping their members entering addiction access preventative resources and proven treatment options when those people are most receptive.